To promote mbg’s wellness content offerings on JetBlue’s inflight entertainment hub, I ideated, scripted, storyboarded, and worked closely with our creative team to produce this company-branded animated video (using mbg’s tagline “You. We. All.”).
Speaking with industry specialists, grassroots movement drivers, and a new generation of farmers about how beneficially interdependent these two worlds can be for our communities and the environment.
Spotlighting Sephora essentials in the ever-growing clean beauty category, using “shoppable” creative.
50 Over 50 is an amazing celebration of women sponsored by L'Oréal. As lead editor, I oversaw the production of this package, which includes five round ups, one video, and a three-day shoot.
To promote Chrysler’s Pacifica Hybrid, we created a new editorial franchise called (Mostly) Mindful Parenting that launched during a Parenting brand moment at mindbodygreen. I developed the treatment, interviewed our talent, wrote the script and GFX for this inaugural segment, and wrote the accompanying article.
In partnership with Target Corporate Responsibility to spotlight the company’s efforts in building a better future for people, communities, and the planet, I led the execution on a week-long Instagram activation, five articles, and two videos. Here, we introduce Target Incubator, an immersive program providing resources and mentorship to Gen Z business leaders.
We filmed two docu-style videos at the Tito’s HQ in Austin to find out what cultivates happiness within a company's culture. We spoke with staffers including Amy Lukken, the chief joyologist (can you imagine if every company staffed a chief joyologist?), and watched as the team embarked on their newest idea. Alongside our video team, I collaborated closely with the team at Tito’s, conducting pre-interviews and scripting to craft our story. Read the articles here and here.
As editor for Hearst Digital’s first-ever global client campaign, I managed and helped produce a year-long video-forward content campaign across four Hearst titles and translated the content into eight languages in 13 international markets. Below, two of the six women we profiled.
